Haven Campaign

I was lucky to have the opportunity to work with a class of eight students to create a multimedia campaign for Haven Domestic Abuse Shelter, sponsored by Mercedes Benz Financial while attending CCS. Haven asked us to create a set of social media tools they could use to communicate with the Millennial demographic, in order to educate them about the issue of domestic violence and other forms of abuse. We created for them a narrative that explains what domestic abuse is in all its forms, how to put an end to it and how Haven is building a literal haven, a new center in Oakland county opening 2016. We used a cross-platform strategy that utilized Twitter, Facebook, and Tumblr, all sites frequented by those Haven was hoping to reach.

This was a group project completed by four students, including myself. Although we split the work as evenly as possible, it was my responsibility to create the video from the storyboards we put together as a group. Therefore, my biggest contribution to the project was the animation and sequencing of the campaign video.

Campaign Includes:

Instagram
Facebook
Tumblr
Twitter
Video Platforms

"Build A Haven" Team:

Sam Griffith
Krystal Brauer
Chris Raimond
Andrea Grewell