A Bunch of Little Bites
In order to understand how to brand something meaningfully, we created an “essence” video for our classmates. Libby Bogner and I worked together to figure out who she was, and how best to portray that on screen in two minutes. We created extensive word lists and talked with as many of her friends and coworkers as possible. A Bunch of Little Bites effectively captures who and what Libby is, what she values and how those things affect her relationships with others.